Signage is important for any business and in order to have its full effect both must be used inside and outside your business premises. It not only keeps your customer base well-informed on everything you have to offer, but the products you choose say a lot about you as a business. These two types of signage serve very different purposes and therefore require different tools to make them work to their full potential. Read on as we discuss the key differences between interior and exterior signage products. Interior Signage Interior signage is used to guide your customer as they invest in your products or services. This covers everything from leaflets about individual products to large signs to point customers in the direction of what they are looking for. Indoor signage needs to be bold enough to stand out amongst any merchandise or other busy surroundings and needs to reflect your brand in a smart and presentable way. Products to organise information such as literature stands ...